Baby food, novel food, food supplements

Our services to ensure safety, quality, and compliance in the industry

The world of food is rapidly evolving. Amid innovation, new nutritional needs, and increasingly conscious consumers, food companies today are required to develop highly safe, regulated, and specifically formulated products. This is especially true in the baby food, novel food, and dietary supplements sectors, where the focus on quality and safety is even more critical.

At Lifeanalytics, we work every day alongside businesses operating in these fields, offering a combination of advanced analyses, laboratory testing, regulatory consulting, and sensory evaluations. Our goal is to help manufacturers bring reliable products to market that comply with European and international regulations—and above all, meet consumer expectations for effectiveness, safety, and transparency.

Baby food: food safety starts in early childhood

When it comes to infant nutrition, the highest level of attention is required. Companies operating in the baby food sector must comply with stringent standards across the board (e.g., the European regulation on “Foods for Specific Groups” such as Regulation (EU) 609/2013 and its implementing legislation) — from raw material selection to packaging, from nutritional composition to labeling.

Lifeanalytics supports baby food manufacturers with a comprehensive range of laboratory analyses and specialized consulting services, aimed at ensuring full compliance of food products intended for infants and young children.

Among our dedicated services, we offer:

• Nutritional and physicochemical analyses to define nutritional profiles and product stability;
• Microbiological testing to verify the complete absence of pathogens;
• Allergen and GMO control, in accordance with the latest European regulations;
• Analysis of heavy metals, mycotoxins, dioxins, and process contaminants;
• Shelf life studies and stability testing, essential for products with extended storage requirements;
• Labeling and nutritional claims assessment, to ensure transparent and regulation-compliant communication.

We also support companies in the development of custom HACCP manuals and provide assistance in interactions with health authorities and certification bodies.

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Novel Food: innovating responsibly

The growing demand for innovation in the food sector has led to the development of novel foods — non-traditional foods and ingredients, or those derived from new technologies. This is a dynamic and expanding field, but also one that is highly regulated (e.g., requirements under Regulation (EU) 2015/2283 and EFSA guidelines), requiring in-depth analyses and comprehensive technical-scientific dossiers.

At Lifeanalytics, we offer a range of services tailored to companies operating in the novel food sector, including:

• Compliance and safety analyses, to validate ingredients not yet widely consumed within the European diet;
• Microbiological, chemical, and nutritional testing to support authorization requests and technical documentation;
• Sensory evaluations, to assess product acceptability and define market positioning;
• Labeling and regulatory claims consulting, including for products marketed internationally;
• Internal and second-party audits, in preparation for voluntary certifications and GFSI standards (BRC, IFS, FSSC 22000);
• Development of EU-compliant nutrition tables and support in preparing regulatory materials for the Novel Food dossier.

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Dietary supplements: quality, effectiveness and transparency

The dietary supplements market is experiencing strong growth, driven by increasing awareness of wellness and preventive health. However, the wide range of ingredients and the freedom in formulation make continuous monitoring essential. This must align with Directive 2002/46/EC (implemented in Italy through Legislative Decree 169/2004) and national regulations on food supplements, both to ensure claimed efficacy and to protect consumer health.

To support manufacturers, we offer a variety of services, including:

• Nutritional and vitamin analyses, to confirm the presence and dosage of active substances;
• Testing for additives, contaminants, and residues (including heavy metals, MOSH-MOAH, PFAS, dioxins, and mycotoxins);
• Microbiological compliance testing and shelf life studies;
• Allergen and GMO testing, to ensure compliance with European directives;
• Verification of requirements for claims and promotional communications;
• Stability testing and storage studies, based on formulation and packaging;
• Export support and preparation of documentation compliant with foreign markets (e.g., Food Safety Plan for the U.S.).

Sensory analysis and market testing: evaluating the consumer experience

For all three sectors—baby food, novel food, and dietary supplements—ensuring that a product is safe and nutritionally sound is not enough; it must also be accepted and appreciated by consumers.

That's why we offer:

• Tasting panel tests: technical sensory analysis of organoleptic characteristics;
• Sensory home tests and consumer tests: studies conducted in real-life or home environments with target consumers;
• Market research to assess preferences, perceptions, packaging, pricing, and market positioning;
• Labeling communication support, to highlight product features while maintaining regulatory compliance.

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Regulatory consulting and technical support services

The regulations governing baby food, novel food, and dietary supplements are among the most complex in the food industry. At Lifeanalytics, we provide our clients with personalized regulatory consulting and ongoing training, offering:

• Labeling consultancy and nutritional and health claims review;
• Internal audits for quality certifications;
• Support in compiling novel food dossiers;
• Development of customized HACCP manuals for each specific sector;
• Shelf life plans and technical report preparation;
• Documentation checks during inspections and audits by authorities;
• Support for export procedures, authorizations, and ministerial notifications.

Our experts stay up to date with key regulations such as Regulation (EU) 609/2013 for infant foods, Regulation (EU) 2015/2283 for novel foods, and Directive 2002/46/EC for food supplements. We are here to help companies comply with and apply these laws effectively.

Why choose Lifeanalytics for baby food, novel food and dietary supplement testing

In the Baby Food, Novel Food, and Dietary Supplements sectors, analytical testing is crucial to ensure consumer safety, support product innovation, and maintain compliance with particularly stringent regulations.
Relying on a qualified partner not only helps protect product quality and brand reputation, but also accelerates time-to-market in a highly regulated and competitive environment.

Lifeanalytics food: discover our full range of services for the food industry

Lifeanalytics Food offers a comprehensive suite of analysis, consulting, and training services to ensure the safety and quality not only of baby food, novel food, and dietary supplements, but also of milk and dairy products, dietetic foods, plant-based and vegan foods, pasta and baked goods, and much more.

Our chemical, microbiological, nutritional, and sensory analyses, combined with our consulting services and regulatory updates, help producers comply with current legislation, protect consumer health, and maintain market trust.

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You might be interested in: Milk and derivatives | Dietary Foods, Plant-Based and Vegan Food | Pastas and baked goods

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